COFFEE

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Coffee is familiar thing now. Many people usually find it as their beverages. It has many benefits for us. Besides having benefits for our health, from coffee we can create job demand or vocation. We can create our own business that can earn much money if we also have different things with other work trade. However, almost none of them know the coffee tree. They usually only utilize and know the cherries only. So, if we really like coffee we must know about the tree, the cherry anatomy, and the botanical classification first. The trees can grow more than 30 feet high, live in mild temperatures and live about 20-30 years. They also have many cherries in their branches. The cherry anatomy has five linings; there are exocarp, mesocarp, parenchyma, endocarp, and spermoderm. From the botanical classification, we can know that coffee is from vegetable kingdom. The coffee species can de divided into two; they are coffee Arabica and coffee Robusta.

However, even though we have known about the tree that is not enough. It would be better if we also know the history of coffee disseminating. In A.D. 800, the Ethiopian goatherd found the coffee beans. Then a monk used the berries to heal his brothers and those things in function. Therefore, from that event, a coffee origin is from Africa. After that, some African brought coffee to Arabia. In Arabia, coffee cooked for the first time. About 13th century, Arabian drink coffee religiously. Then in 1600, an Arabian named Baba Budan brought the fertile seed of coffee to Europe colonies. In Europe, the Turks brought coffee to Italy. After that, coffee was introduced to Europe. After coffee received in France, it will be sailed to Martinique, but in the middle of the tour, pirates captured the ship. Then the pirates brought a half of the coffee to America Latin. In there, coffee could grow well and now that place (Brazil) becomes the coffee market.

With that long journey, coffee can be known until this time. People drink it as their daily activity. Some people have not known that coffee also has health benefit. When they drink it, they only drink and even they drink with random dosage. Actually, if we drink it with right dosage we can get the health benefits. The caffeine that is contained in coffee can help us to reduce our illness. However, if we consume it over that can give bad effects to our bodies. The health benefits of caffeine that can we get are we can avoid heart disease, Parkinson, gallstones, etc. It also can increase our mod, physical and mental performance. Nevertheless, if we drink it too much we will get the negative effects, such as osteoporosis, diabetes, loss of sleep and for women it will reduce fertility and miscarriage.

People around the world enjoy coffee everyday. Therefore, besides we get the benefits for our health, we can also get benefits for our daily life. Caffeine that is contained in coffee can increase alertness, decrease fatigue, decrease fell of sleep, etc. If we drink it in early morning, we will get more alertness to face the day. Then, when we consume it after lunch, it will restore our alertness and then improve our performance. Moreover, when we want to drive to long-distance place, it will alleviate our fatigue and refresh us. Those advantages make people can pass the day with their stamina after consuming coffee in a proper number of cups.

After we know the benefits, we still can learn many things from coffee. Rosemary Furfaro argues about decaffeinate coffee. Rosemary said that decaffeinate coffee is caffeine decreasing that contain in coffee. It will be useful because we can get the health benefits without decreasing the quality, aroma, and flavor of the coffee. Rosemary also argues that if we want to gain the perfect cup of coffee we can start with the freshest cold water and the proper proportion of coffee grounds and a clean coffee machine. She also suggests us to find Peet’s and Starbucks when we give up to make the decaffeinate coffee. Both coffee shops provide the best decaffeinate coffee and those give satisfaction guarantee if get bad serving.

From those shops that are suggested by Rosemary, Starbucks is the better one. This coffee shop becomes famous in the world now. It founded in America by Jerry Baldwin, Zev Siegel and Gordon Bowker. For first time, it expands the business to many regions in America. After the founder feel the business has successes, they try to expand their shop to other countries, for example in Italy, Japan, Saudi Arabia, Australia and Indonesia also. The man who has big impact in Starbucks expansion is Howard Shultz. Besides their role in expand to the world, he also focuses in customer experience and the innovation. Starbucks also have a role in charity. It has donated millions of dollars in this activity. At this time, Starbucks has about 16.000 shops around 40’s countries. Starbucks also gets many awards from many associations; there are “100 Best Companies to Work For”, “Ten Most Admired Companies in America”, “World’s Most Influential Brands”, etc.

Starbucks is very wonderful. From it, we can learn how to expand our business using coffee. We can process coffee in our house. There are six steps that we can use to make good roasted beans. There are Pulping, Fermentation, Drying, Parchment removal (hulling), roasting, and the last is Grinding, storage, and brewing. Using those steps, we can develop our business and get much profit. We can also use those steps in home or other places that we have prepared. We may use this process to spend our free time to get coffee for our daily lives. Coffee beans that we get can be consumed or maybe we can sell it.



REFERENCES
National Geographic. (1996). nationalgeographic.com: National Geographic Society. Retrieved May 26, 2010, from http://www.nationalgeographic.com/coffee/ax/frame.html
What is Coffee. (2008). Ncausa.org. Retrieved May 26, 2010, from http://www.ncausa.org/i4a/pages/index.cfm?pageid=1
Positive and negative Health Effects of Caffeine. (2004). Steadyhealth.com. Retrieved May 26, 2010, from http://www.steadyhealth.com/
Furfaro, Rosemary. Drinking Decaffeinated Coffees. Sally’s Place. Retrieved May 26, 2010 from http://www.sallybernstein.com/beverages/coffee/decaffeinated.htm
Coffee throught the Day. (2009). Positivelycoffee.org: Positively Coffee. Retrieved May 26, 2010 from http://www.positivelycoffee.org/%2ftopic_performance_statement.aspx
Drinnan, J. (1995). Coffee Processing in the Home. Retrieved May 26, 2010 from Queensland Government Web Site: http://www2.dpi.qld.gov.au/horticulture/5471.html
Newburg, M. (2009, December 3). Starbucks History and Company Information. Retrieved May 26, 2010, from Suite101.com Web Site : http://businessprofiles.suite101.com/article.cfm/starbucks